To tout its first Slurpee® -branded, sugar-free frozen drink, Slurpee Lite, and launch the upcoming Slurpee season, billed as the “Flavors of Summer,” 7-Eleven, Inc. has created SlurpFREE Day. SlurpFREE Day is an opportunity for our guests to enjoy a free 7.11 ounce Slurpee drink between 11 a.m. and 7 p.m. local time Wednesday, May 23, at participating 7-Eleven stores across the U.S. 7-Eleven stores will do it all over again six weeks later – free Slurpee drinks that is – on 7-Eleven Day, or July 11, when the retailer will celebrate its birthday as it does each year.
Earlier this month, Slurpee Lite™ Fanta Sugar-Free Mango flavor drinks, debuted in 7-Eleven stores nationwide. Flavored by Fanta and sweetened with Splenda (sucralose), an 8-ounce Slurpee Lite Fanta Sugar-Free Mango drink contains only 20 calories and provides the same great flavor our guests expect, according to Laura Gordon, 7-Eleven vice president of brand innovation. [Read more...]